Passwords are a pain. They are expensive to constantly reset, and consumers’ tendency to use the same ones across services increases account takeover and brand damage risks. FIDO solves the problem by providing convenient, private and secure logins to web services and mobile apps, using devices your consumers already use every day.
FIDO is a security standard that major device manufacturers have adopted which allows the same security technology to be built into all devices. Users can now securely login to your website without relying on a password. Like WiFi or Bluetooth, FIDO is supported on devices you use every day, like smartphones, personal computers, tablets or smartwatches.
Plus, native support in browsers and platforms means less time and costs in development and implementation, and more time realizing the benefits of simpler and stronger authentication.
With this simple action, your customer is logged in. FIDO validates it's really the customer logging in and and doesn't transmit any of their login information over the internet. Safe and easy, saving you money and headaches -- and boosting your brand.